Whenever we require a new website built, or simply need an update for our online store, we turn to web designers or web design companies. What we often don’t know is that with the increased competition online, designing a webpage no longer limits itself to the aesthetic or usability features.
A lot more is being required from web design companies today, and professional web designers need to be highly competent in various fields in order to be able to compete on the market.
Here are a few services that we can now consider as being part of any competent web design company today:
1.) Graphic Design – Building a stable, working platform might have been enough a decade ago, but with the online competition today, the website must speak to the user on an entirely different level. Any good company that provides assistance in developing websites should have a skilled graphic designer that is capable of making the jump from “it does what it should” to “this page is artistic”.
2.) Copywriting – Once the page for your business is up and running, the process of web design isn’t entirely over. Many professional designer companies will offer content management, which will eventually lead to copywriting and advertising. This means that the services of a web design company should also include writing of the highest quality, in order to expand the business of the client.
3.) Maintenance – Web Design companies usually offer assistance in maintaining the functionality and stability of a page they have developed. This is necessary, as a constant increase in traffic and content can lead to technical issues, and regular maintenance prevents problems from ever arising.
4.) SEO – The term SEO refers to Search Engine Optimization, and basically translates to how easily your website can be found in commonly used search engines (such as Bing or Google). Many companies that develop websites also supply constant SEO services in order to keep your online business at the top, and ensure good exposure.
5.) Cross-platform implementation – Tablets and mobile phones using various different operating systems are in everyone’s hands as of late, and as a consequence, many companies need to build websites that are flexible and usable on a multitude on platforms, browsers and operating systems. The content of your website has to be easy to see and understand regardless of the device you access the site from, and this is exactly the kind of job good web design companies need to offer.
Of course, the list could go on and on (to skills such as technical writing, user interface design, flash implementation, marketing services, new media and social platform implementation, etc.), as we have only begun to scratch the surface of what professional web design companies need to do for their clients today. What’s important to remember is that the more services a web design company is able to provide, the better that company becomes. You, as a client, have to think outside the box, and have to consider the long-term implications of running a website, and as such, the collaboration with your web-designer is a long-lasting one.
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